No Surprise: Tiger Woods Raises Farmers Insurance Open TV Ratings
Golfweek.com reports that the Tiger Effect worked its magic once again by raising the Farmers Insurance Open’s tv ratings by over 50%. Meaning, he still is the straw that stirs the PGA Tour drink.
Final-round coverage on the network rose 38 percent from a year ago, with a 2.9 rating and 6 share in overnight metered markets. That was CBS’ strongest final-round performance at Farmers since 2013, when Tiger Woods won the tournament.
Third-round coverage garnered a 2.3 rating and 5 share, a year-over-year increase of 53 percent.
The growth in viewership no doubt reflects the presence of Woods, who completed all four rounds in a PGA Tour event for the first time since August 2015. Golf Channel, which aired the early coverage, also reported some of its strongest numbers since the 2017 Farmers, Woods’ previous comeback attempt.
And, a record number of viewers stayed for the Sunday playoff according to the GolfChannel.
VIEWERSHIP: Coverage of @FarmersInsOpen playoff (7:15-8:30P) yesterday on @GolfChannel earned a 1.86 Overnight Rtg. Marks highest Overnight Rtg ever for Golf Channel “handoff” coverage & highest-ever Overnight Rtg for a PGA TOUR telecast on Golf Channel. pic.twitter.com/cJUYT0lULV
— Golf Channel PR (@GolfChannelPR) January 29, 2018
The Genesis Open at Riviera CC in Los Angeles is Woods’ next scheduled start in two weeks.
